No lengthy reports, just clear advice

Lobbying. Communications. Events

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Achieve more with a targeted and strategic lobbying approach

Frits Huffnagel is a consultant, presenter, and opinion leader. He has a thorough understanding of communication, political decision-making, and city marketing.

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About Us

Achieve more with a targeted and strategic lobbying approach

Frits Huffnagel is a consultant, presenter, and opinion leader. He has a thorough understanding of communication, political decision-making, and city marketing.

Back to overview

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Frits Huffnagel is a consultant, presenter, and opinion leader. He has a thorough understanding of communication, political decision-making, and city marketing.

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Why Castro?

Castro advises on strategy and execution in the areas of lobbying, communications, and events. We like to get right down to business and work with you to set goals that will lead to the right outcome .

Castro's Area of Operation

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Castro's Area of Operation

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Frequently Asked Questions

Strategic communication is the targeted use of communication to achieve organizational goals. It helps organizations refine their narrative, position, and message and communicate effectively with the right target audiences and stakeholders.

A communication strategy is important when an organization wants to strengthen its positioning, is undergoing a change, or wants to gain more control over its communication with stakeholders. It provides direction, coherence, and consistent communication.

A strategic communications agency helps organizations develop a clear communications strategy and supports them in implementing it. This includes positioning, stakeholder communications, spokesperson services, media relations, and communications consulting.

A communication strategy sets the course: What do you want to achieve, who do you want to reach, and what message do you want to convey? A communication plan translates that strategy into specific actions, resources, and a schedule.

A strong core message is clear, credible, and relatable. It aligns with the organization’s goals as well as the information needs of stakeholders, ensuring that the message is better understood and remembered.