Roos studied Corporate Communication at the University of Amsterdam and has nearly fifteen years of experience in strategic communication and PR at various agencies.
Roos specializes in developing clear strategies and compelling narratives that align with the social and political context in which organizations operate. In addition, she has extensive experience in media relations, positioning, crisis communication, media training, and guiding organizations through sensitive issues.
For a wide range of clients, she translates complex content and policy developments into communication that is relevant and understandable to the media, stakeholders, and the general public.
Communications Lead | Senior Communications Advisor
Roos Bouws
Communication
As Communications Lead and Senior Advisor at Castro, she advises organizations on policy communications, strategic communications, reputation management, public relations, and complex communications issues.
With Castro since 2026