Question
How do you ensure your voice is heard during one of the most pivotal European legislative processes of the decade? When the European Commission announced the Platform Work Directive, Uber asked Castro to lead a comprehensive policy campaign on this issue and to build understanding and support for its position throughout the legislative process in Brussels.
Approach
Castro handled the entire campaign: from developing the core messages and positioning to running ads related to the European Parliament. Throughout the negotiations between the European Commission, the Council, and the Parliament, we worked closely with Uber and other relevant stakeholders.
Result
The directive was adopted in 2024. The final text leaves it up to individual member states to determine the criteria that give rise to a presumption of employment, rather than using the fixed EU-wide checklist that the European Commission had initially proposed. A favorable outcome.
