Holland Casino

Question

Prevent a significant increase in the gambling tax from being implemented and ensure that Holland Casino does not suffer major financial losses.

Approach

Identifying political stakeholders at the Ministries of Finance and Justice & Security
Preparing for and facilitating meetings with ministers and parliamentary spokespeople
Support for policy events
Generate Intensive Media Coverage

Result

The increase in the gambling tax was phased in over several years rather than implemented all at once, giving Holland Casino the time and flexibility to adjust its operations.