Ketjen

Ketjen

Lobby

Amsterdam

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Question

Support Ketjen in ensuring the smooth implementation of an agreement with the City of Amsterdam regarding the future of the Hamerkwartier, in a matter that is highly sensitive from an administrative standpoint and has attracted significant media attention.

Approach

  • Strategic advice on clear communication, positioning, and stakeholder management
  • Coordination with the City of Amsterdam regarding the agreement
  • Preparation of Q&As, key messages, and media strategy
  • Facilitating discussions with local residents, political and administrative stakeholders, and the media

Result

  • Better positioning of Ketjen as a constructive partner in the development of the Hamerkwartier
  • Thorough preparation for media coverage by, among others, *Het Parool*, *FD*, and other relevant media outlets
  • Support for policy events
  • Foundation laid for further stakeholder communication with the neighborhood, political leaders, and the municipality
Signing of the contract for safe area development around the Ketjen industrial plant, with Alderman Steven van Weyenberg and Ketjen Managing Director Arno Quist at FC Hyena in Noord

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