Question
How can you give family businesses a distinct voice in public and political debate? FBNed wanted to articulate the perspective of family businesses more clearly and bring it to the attention of the media and other relevant stakeholders more actively.
Approach
At Castro, we support FBNed with strategic communications advice and day-to-day communications support. We refine their positioning and core messages and translate them into a targeted media strategy. In addition, we build lasting relationships with journalists and editorial teams so that the perspective of family-owned businesses is better highlighted at relevant moments.
Result
FBNed has a more focused positioning and a consistent communication strategy. Through its structured media approach and the strengthening of relevant relationships, the organization gains a stronger foundation for bringing the interests and perspective of family businesses to the forefront of public and political debate.
