Question
Bring the European elections closer to a broad audience. In the run-up to the European Parliament elections, we were commissioned by three pharmaceutical companies (Johnson & Johnson, Amgen, and MSD) to provide Dutch candidates in Brussels with a platform to engage in dialogue with one another and with the public about the future of Europe.
Approach
Castro organized the 2024 EU Election Debate at the Square Brussels Convention Center. We brought together candidates, the live audience, and online viewers, and developed a program that sharply highlighted key European issues and political differences. Through *De Telegraaf*, we also broadcast the debate live to a wider audience.
Result
More than a hundred people attended the debate in Brussels, and many thousands more watched it online. Politicians from four major parties debated each other, thereby jointly kicking off the 2024 European election campaign. The debate was rebroadcast in its entirety for weeks on NPO Politiek.
