Question
How do you ensure that, in addition to a well-known consumer brand, the organization behind it also establishes a clear and credible position?
Corendon wanted to strengthen its corporate communications on social and operational issues and create greater consistency in its positioning toward the media and other stakeholders.
Approach
Castro refined the communication strategy and corporate positioning and translated them into clear core messages for the media, stakeholders, and civil society organizations.
We provided advice on public communications regarding social and operational issues and brought greater focus to the narrative on corporate social responsibility. In this way, we brought disparate topics together into a single, recognizable corporate narrative.
Result
In addition to its strong consumer brand, a clearer corporate profile emerged. The CSR (corporate social responsibility) narrative became a regular feature in reporting and external communications, and the company’s messaging on social and operational issues became more consistent. As a result, Corendon now has a stronger foundation for reputation and stakeholder communications.
