Airbnb

Question

Developing and implementing a clear strategic lobbying and stakeholder strategy for Airbnb to ensure a favorable regulatory environment for vacation rentals in Amsterdam.

Approach

  • Strategic advice on communication, positioning, and stakeholder management.
  • Maintaining consistent contact and engaging in dialogue with political and administrative stakeholders;
  • Collaborating with other organizations and companies in the sector.

Result

  • Airbnb's strengthened position as a key stakeholder in the debate on urban livability
  • Ensuring a favorable legal and regulatory environment through engagement and dialogue with political and administrative stakeholders