Policy Communication

Political decisions and public debates can have major consequences for organizations. New laws and regulations, shifting political dynamics, and public pressure call for a clear position and a strong narrative. But how do you ensure that your perspective is heard by the right stakeholders?

Castro helps organizations with policy communication: strategic communication that contributes to concrete policy goals. Whereas corporate communications focuses primarily on an organization’s broad positioning and reputation, policy communications serves a lobbying strategy. It revolves around building support and influencing the context in which political and policy decisions are made. 
The policy objective is the guiding principle here: what interests are at play, and which stakeholders are key? We map out the political and social landscape and determine which narrative, message, and approach are needed to bring your perspective to the forefront. 

We then translate that strategy into concrete communication actions. These include media relations, opinion pieces, interviews, and placing topics on the public agenda. Our communication and lobbying advisors work together to ensure that both disciplines reinforce each other. Visibility is not an end in itself, but a means to exert influence and achieve results. At Castro, we take a targeted approach that contributes to concrete business goals.

Curious about what policy communication can do for your organization? We’d be happy to help you develop the right strategy and implementation plan.