Campaigns

An effective lobbying campaign is integrated with a supporting communications strategy. This allows a political goal to be translated into a message that the right target audience understands and finds compelling. Castro works with the client to determine what change is needed, who needs to be reached, and which resources will be most effective. In this way, communications and advocacy reinforce one another.

We develop the strategy, formulate key messages, identify our target audience, and oversee the implementation. This can range from content, media strategy, and public communication to targeted engagement of stakeholders and potential allies. Throughout the campaign, we monitor reactions and results so that we can quickly adjust our approach when the political or social context changes.

Do you want to increase the reach and persuasiveness of your advocacy message? We’d be happy to discuss which campaign best aligns with your goals and target audience.