Crisis Communication

A crisis puts an organization under pressure. The facts aren’t always clear yet, while employees, customers, the media, politicians, and other stakeholders are already asking questions. That’s precisely when you need to act quickly while continuing to communicate carefully.

Effective crisis communication therefore begins well before a crisis arises. Castro helps organizations identify potential risks and scenarios. We determine who is responsible for what and when, develop communication protocols and key messages, and run scenario drills with board members, executives, and communication teams.

When things actually threaten to go wrong, we spring into action. We help organize facts and interests, identify stakeholders and potential reputational risks, and determine which message is needed at what moment. In doing so, we provide support with spokesperson duties, media strategy, and communication with employees, customers, policymakers, and other stakeholders.

Our approach is practical and hands-on. No crisis manual that sits unopened on a shelf for years, but an organization that knows what to do when it really counts.

How well is your organization prepared for a crisis? We’d be happy to assess this together.